Lifecycle Marketing Manager
Remote regions
USBenefits
Unlimited PTO
16w maternity
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Responsibilities:
- Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion.
- Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.
- Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration.
Requirements:
- 4–6 years of B2B lifecycle marketing experience focused on adoption, retention, and expansion.
- Expertise in marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Strong analytical skills with experience using behavioral and product data to inform strategy.
Vanta Benefits:
- Comprehensive medical, dental, and vision coverage.
- 16 weeks fully-paid Parental Leave for all new parents.
- Flexible PTO policy, plus 80 hours of Sick Time.
Vanta
Vanta helps businesses earn and prove trust by providing a platform to monitor and verify security. They have a kind and talented team, and empower companies to practice better security and prove it with ease.