Senior Manager, Marketing Analytics

Accountabilities:

• Own end-to-end marketing performance measurement, covering campaigns, channels, funnel progression, and closed-won revenue.
• Build and improve attribution and funnel models, communicating methodology and limitations.
• Apply AI and machine learning to marketing analytics, including propensity scoring and automated anomaly detection.

Requirements:

• 7+ years of marketing analytics experience, including 2+ years leading analysts or cross-functional initiatives.
• Advanced SQL skills and demonstrated ownership of B2B funnel and attribution measurement.
• Practical experience applying machine learning to business problems like propensity scoring or forecasting.

Benefits:

• Comprehensive health insurance and life insurance coverage.
• Well-being allowance of $200 USD per month for personal use.
• Flexible vacation policy plus dedicated time off for birthdays and volunteering.