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About Shape:
- We digitize the construction industry, one of the least digitized yet largest in the world.
- From 2 people in 2017 to over 220 today, we are scaling fast with a focus on human flourishing.
Role Purpose:
- You will own the full demand generation funnel, from cold audiences to booked demos.
- With a full marketing production and sales team ready, you fill the missing piece: inbound pipeline.
Your Top Six Objectives:
- Own inbound lead generation end to end, with qualified demos as your core KPI.
- Build a visible funnel from cold to booked demo.
- Run paid as your primary engine, supplemented by events, webinars, and trade media.
- Own conversion, handoff, and budget to hit the number.
Your Capabilities:
- Must have built full-funnel B2B demand generation with proven numbers.
- Hands-on with LinkedIn Ads, Google Ads, and HubSpot; AI-native in your work.
Shape
Shape digitizes the construction industry, building a full suite of management software to improve project delivery. Starting as a consultancy, they have grown to over 220 people and focus on creating an organization optimized for human flourishing.