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Role Responsibilities:
- Own the pipeline generation plan across targets, source mix, budget, and quarterly plays.
- Define the Lead to SQL model and conversion expectations.
- Partner with Growth, Finance, Sales, RevOps, and Partnerships on pipeline coverage.
Execution:
- Scale field and channel as a core pipeline engine with repeatable event formats and account targeting.
- Build digital, inbound, nurture, and paid motions that amplify field and channel programs.
- Own outbound strategy and connect it to the broader demand engine.
Optimization:
- Track source performance, spend efficiency, conversion rates, and pipeline ROI.
- Run a weekly operating loop to decide what to scale, stop, fix, or test.
What We Are Looking For:
- 10+ years in B2B demand generation, growth, or integrated revenue marketing, ideally in enterprise cybersecurity.
- Proven ability to build a demand generation function, not just run campaigns.
- AI-native marketer who uses agents and automation to increase speed and quality.
Cogent Security
Cogent Security is building autonomous cyber defense with AI agents that help security teams move from finding risk to actually fixing it. The company is a fast-growing startup with a player-coach culture that values leverage and collaboration.