Regional Sales Manager

Lead and grow our wholesale channel within our South Atlantic region for our doors organization, representing Therma-Tru, Larson, and Fypon brands. This role is responsible for managing a team of Territory Managers, driving sales performance, and executing strategic initiatives that align with company goals. The ideal candidate is a strong people leader with a passion for coaching, business development, and customer engagement. You will have experience managing at least $75M in annual sales, knowledgable of 2-step distribution and pro-dealer channels, and have represented multiple products. Translate national sales strategies into actionable regional business plans, budgets, and performance targets. Provide accurate sales forecasts and contribute to operational planning efforts. Lead, coach, and develop a team of Territory Managers to achieve sales and market share goals. Foster a culture of accountability, collaboration, and continuous improvement. Support hiring, onboarding, and performance management of regional team members. Drive regional sales growth by identifying new business opportunities and supporting Territory Managers in market expansion efforts. Collaborate with National Account Managers to align on customer strategies and sales plans. Build and maintain strong relationships with key customers and prospects. Foster strong relationships with customer regional sales leaders. Support the team in cultivating relationships and closing deals. Manage the regional sales budget and report on sales activity, pipeline development, and future opportunities. Monitor key performance indicators such as revenue, profitability, market share, and product mix. Serve as the primary escalation point for issues raised by Territory Managers. Keep senior leadership informed of major developments, including competitive activity and market trends. Represent the company at tradeshows, customer events, and industry functions to enhance visibility and build relationships.