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Event Marketing Strategy:
- Co-create and execute a comprehensive event marketing plan across national and local regions that supports business development objectives.
- Optimize lead generation, event attendance, value from sponsorships, and improving exhibition efforts.
- Ensure circulation of and adherence to best practices, data-driven reporting and insights, and operational rigor.
In-Community Events:
- Guide the planning and execution of in-community events.
- Ensure clear processes, consistency, strong ROI, and shared learnings.
Track Event Lead Generation and Event ROI:
- Brainstorm ways to improve capturing and measuring leads at events.
- Track overall performance and progress to ensure each event’s ROI is clear and actionable.
Curana Health
Curana Health is a national leader in value-based care, offering solutions to senior living communities and skilled nursing facilities. Founded in 2021, they serve 200,000+ seniors in 1,500+ communities across 32 states with a team of more than 1,000 clinicians and professionals.