VP, Growth Marketing

Growth strategy and ownership:

• Own Later's growth marketing strategy end to end, connecting product marketing, demand generation, and lifecycle into one plan tied to pipeline and revenue targets.
• Own and allocate the growth marketing budget across channels, defending investment decisions with clear efficiency and payback math.
• Set the annual and quarterly planning rhythm for the team and connect it to the broader marketing calendar.

Team leadership:

• Lead, coach, and develop a team of roughly a dozen marketers across product marketing, digital channels, and growth.
• Raise the technical bar on measurement, experimentation, and marketing technology.
• Create a culture of testing and learning where a failed experiment with a clean read is treated as a win.

Cross-functional partnership:

• Partner with Sales and RevOps on pipeline targets, lead quality, routing, and a seamless handoff process.
• Work with Product and Product Marketing so campaigns reflect real product capability and land in step with launches.
• Represent growth marketing performance to senior leadership with clarity about what is working and what is not.