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About the role:
- Own paid media strategy across Meta, Google, YouTube, and TikTok.
- Manage upper-funnel buys and run the paid program end to end.
What you'll do:
- Build attribution and forecasting models to scale donor acquisition.
- Run tests across creative, audience, and landing pages, and report bi-weekly.
What you'll bring:
- 3–5+ years in growth or performance marketing with paid media budget ownership.
- Deep platform experience, a test-and-learn mindset, and strong ad design sense.
GiveDirectly
We deliver cash transfers to people living in poverty, with over $1B sent directly to 2+ million people across 15 countries since 2011. Our culture is candid, analytical, and non-hierarchical, supporting high ownership and professional growth.