Evolve product strategy to meet ambitious growth, retention, and customer impact goals you will own.
Establish OKRs and a compelling long-term vision for the Life and Critical Illness vertical, grounded in customer insights.

Execution and Collaboration:

Lead the product team through the full lifecycle from problem definition to launch and iteration.
Write clear, actionable product specs and partner closely with Engineering and Product Design to build best-in-class experiences.
Coordinate go-to-market with Growth, Customer Success, and Operations teams.

Measurement and Growth:

Define success metrics and measurement plans for initiatives, focusing on funnel conversion and LTV.
Design and run experiments like A/B tests to validate hypotheses and de-risk larger bets.
Partner with Data to build dashboards, analyze performance, and decide on next steps for product iteration.

PolicyMe

PolicyMe is Canada's leading digital insurance solution, offering Life, Critical Illness, and Health & Dental Insurance, including B2B2C partnerships. We are a fast-growing, remote-first Toronto-based startup that has sold over $10 billion in coverage since 2018, operating with a collaborative and low-ego culture.

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