Senior Product Marketing Manager
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About the Company:
- YipitData is the leading alternative data platform for institutional investors, providing differentiated insights from data feeds, an Investor Portal, and AI-powered agents.
- We are a fast-growing, $1B+ company with a people-centric culture and offices across the US and Asia.
About the Role:
- We're hiring a Senior Product Marketing Manager to own positioning and go-to-market for our Public Investor segment.
- This is a foundational role at the intersection of Product and Revenue, shaping how AI-native workflows are understood and sold.
Key Responsibilities:
- Define ICPs and tailor messaging across investor segments, including hedge funds and long-onlys.
- Collaborate on pricing and packaging for a multi-product platform spanning data, software, and AI.
- Track GTM success metrics like adoption, pipeline impact, and win rates, iterating based on performance.
Qualifications:
- 5+ years in product marketing, ideally with B2B, data, or AI-driven products.
- Ability to translate complex technical capabilities into compelling narratives and operate in fast-moving environments.
YipitData
YipitData is the leading market research and analytics firm for the disruptive economy, analyzing billions of alternative data points daily to provide insights on ridesharing, e-commerce, and payments. They are a fast-growing technology company valued over $1B, backed by Carlyle Group, with a people-centric culture focused on mastery, ownership, and transparency.