Head of Field Marketing & Sales Enablement

Field Marketing & Pipeline Acceleration:

• Design and execute a regional field marketing strategy that generates and accelerates pipeline across key manufacturing verticals.
• Own mid-to-bottom-of-funnel marketing programs including executive roundtables, industry events, user conferences, and account-specific activations.
• Collaborate closely with the Revenue team to align field activities to territory plans and quarterly pipeline targets.

Account-Based Marketing (ABM):

• Lead the development and execution of ABM strategies targeting enterprise manufacturing accounts across Tier 1 and Tier 2 segments.
• Partner with Product Marketing and Industry Marketing to build highly personalized content and campaign journeys for strategic accounts.
• Work with Revenue Operations to define intent signals and account scoring to prioritize ABM investment.

Sales Enablement & Training:

• Build and lead a world-class sales enablement program that equips the Revenue team with the knowledge, content, and tools needed to win.
• Develop and maintain a robust enablement curriculum covering product positioning, competitive intelligence, industry knowledge (manufacturing ERP & AI), and deal execution.
• Partner with Product Marketing to ensure new product launches, messaging updates, and competitive shifts are rapidly translated into sales-ready materials.