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Pipeline Generation and Growth Strategy Design:
- Own the strategy and execution for marketing-sourced pipeline.
- Set targets, forecast performance, and recommend budget allocation across channels and programs.
- Identify the highest-leverage opportunities across channels, content, conversion paths, reporting, and sales alignment.
Paid Media:
- Own paid acquisition end-to-end across paid search, paid social, CTV, retargeting, and emerging channels.
- Continuously test audiences, creative, offers, and landing page experiences to improve CAC and conversion rates.
- Optimize channel mix and budget allocation based on pipeline performance, not just CPL.
Campaigns and Conversion-Focused Content:
- Build and execute multi-channel campaigns that drive qualified demand.
- Develop conversion-focused campaign content, offers, and messaging that turn traffic into pipeline.
- Own the campaign calendar from concept to launch to optimization.
JamLoop
JamLoop is building the next generation of performance-driven advertising for the streaming TV era, helping brands and agencies turn CTV into a measurable growth channel. They are a lean, high-expectation team that is growing quickly with increased revenue and expansion into new formats.