CRM & GTM Architecture:
- Define, document, and continuously evolve the end-to-end GTM systems architecture across Salesforce, CPQ, and adjacent platforms.
- Own the data model and object structure in Salesforce, ensuring scalability as the business grows and pivots.
Data Governance & Integrity:
- Establish and enforce data standards, field definitions, naming conventions, and validation rules across the GTM stack.
- Build proactive monitoring and alerting for data quality issues; partner with RevOps and Finance on data hygiene programs.
Integrations & Systems Interoperability:
- Own architecture and delivery of integrations across CRM, CPQ, ERP/billing, marketing automation, and enrichment tools.
- Partner with IT and Engineering to define API standards, error handling, and monitoring for all GTM system integrations.
Firstup
Firstup improves the employee experience at every moment that matters. They serve 40 of the Fortune 100 companies, reaching and connecting more than 17 million employees daily and are experts in the employee experience, workforce communications and technology.