Pardot/SFDC Senior Consultant (Fractional - Remote)

Responsibilities:

• Collaborate with marketing, sales operations, and business stakeholders to understand current priorities, backlog items, and desired outcomes.
• Translate defined business requirements into scalable Pardot and Salesforce functionality.
• Build and optimize Engagement Studio programs, segmentation, nurtures, automation rules, completion actions, dynamic lists, forms, landing pages, and campaign workflows.

Required Experience:

• 7+ years of experience in marketing operations or marketing automation, with significant hands-on experience in Pardot / Marketing Cloud Account Engagement.
• Strong expertise in Salesforce and its integration with marketing automation workflows.
• Demonstrated success building and optimizing lead management processes, scoring models, nurtures, and campaign automation in fast-paced B2B environments.

Ideal Candidate Profile:

• This role is well suited for someone who knows how to step into an under-optimized marketing automation environment, quickly assess what matters most, and begin building meaningful improvements right away.
• The right candidate combines platform fluency with operational pragmatism, understands how marketing and sales processes should connect, and can help create scale without overcomplicating the path forward.