Paid Social Manager

What you'll own:

• Own 4 to 6 client accounts across Google Ads (Search, PMax, Demand Gen, YouTube, Shopping) and Microsoft Ads.
• Write the strategy, planning, and forecasting documents before you build.
• Own bidding and account structure calls, defend them to clients, and run budget pacing off a forecast you built.

Day to day:

• Stay close to accounts; catch issues early with keyword work, negative keyword architecture, and campaign restructures.
• Write and audit ad copy against our rubric, delegate build work, and review what comes back.
• Write the weekly client report and the story that goes with the numbers.

AI and tooling:

• Run reporting and analysis through Claude using our skills and MCP connectors.
• Build and improve your own skills and workflows when a manual process repeats.
• Judge AI output critically; nothing reaches a client that you haven't checked yourself.

Diagnosis and measurement:

• Reconcile platform numbers against attribution tools and the client's own reporting; explain discrepancies rather than forwarding them.
• Catch tracking problems before they show up in a report.
• Support new business with audits for prospects.