Own and materially grow millions in self-serve revenue by leading n8n’s PLG engine—with an immediate focus on activation and durable growth loops. Forecast and model self-serve revenue; partner with Finance/RevOps on targets and lead MBRs. Identify and stack-rank levers across acquisition, activation, retention; time monetization for later. Operate as a player-coach across funnels, onboarding, lifecycle, and website conversion.