The Paid Media Strategist owns the execution, performance, and growth of cross-channel marketing services within their book of business, servicing the most complex accounts. Exceptional at working under pressure, they navigate client questions, roadblocks, and account issues. On top of their Paid Media, they have an understanding of a variety of B2B GTM strategies, cross-channel strategy, and how their services impact the broader media mix.
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The Paid Search Senior Strategist owns the execution, performance, and growth of their marketing service in their book of business, servicing complex, enterprise-level accounts. They excel under pressure, navigating client questions and account issues, with an understanding of cross-channel strategy and its impact on the broader media mix.
Develop, implement, and manage digital campaigns across various platforms. Execute strategy for paid search, social media, display, and other paid media campaigns. Interact with clients as needed and provide digital marketing strategy and consultation. Assist in generating monthly performance reports and ensure correct UTMs are applied to all paid campaigns.