Plan and manage all aspects of our events, from logistics to execution, ensuring everything runs smoothly. Coordinate participation in industry events, finding creative ways to engage attendees and represent our brand. Work with the customer marketing team to make sure the events deliver real value to our customers.

Dutchie is seeking an experience-driven and detail-oriented Marketing Events Specialist to support the execution of our event marketing initiatives, playing a critical part in defining how Dutchie shows up at key cannabis industry events, building brand awareness, and driving demand generation.

Reporting to the Chief Marketing Officer, the Experiential Marketing Director will expand and elevate our experiential marketing function and provide creative and operational leadership. Working cross-functionally, this leader will define and implement short and long-term strategies for partner events, VIP and influencer engagements, sponsorships and experiential marketing. This role is paramount in realizing our ambitious brand elevation and revenue generation strategy for 2025 and beyond.

As the Virtual Events Marketing Manager, your main role will be to create the strategy, implementation, and optimization of a new webinar and virtual events program to drive demand, reach, and engagement within our target accounts. You will work cross-functionally with marketing, sales, product marketing, and customer success to create impactful webinar experience.

As Events Manager, you will be responsible for aligning events to support ABM campaigns and marketing programs that achieve pipeline and revenue goals. Develop and manage budget and prioritization across event types and sales teams with a keen eye on ROI. Leverage industry-leading vendors and sponsorships to help us connect with customers in meaningful ways.

Lead a team to develop and execute high-impact event strategies and activations across key partnerships. Strategic leader with strong communication and project management skills, who thrives in a fast-paced environment and knows how to deliver memorable experiences that drive awareness and engagement. Balance big-picture strategy with hands-on execution.