Help build, test, and execute marketing campaigns through various channels. Act as an technical administrator for Hubspot, executing on database management and system configurations to maintain data integrity and performance. Collaborate with marketing to set up and execute campaigns in Hubspot, including form creation, list building, email marketing, workflows, lead scoring, and reporting.

Drive growth through a robust channel sales model reporting to the CMO. Develop and implement go-to-market (GTM) strategies, performance marketing, and brand building, with a strong focus on demand generation and ecosystem collaboration. Target audience is a diverse mix of B2B, B2C, and B2G markets, including schools, higher education institutions, corporate education programs, and research organizations.