Shape how the world sees Jerry by building the media and content strategy from the ground up. Responsibilities will constantly evolve, but youβll take on a wide range of projects, from strategic media outreach to content strategy. Grow visibility by contributing to SEO and AEO strategies, including experimenting with new AI-assisted workflows.
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This role involves leading enterprise-wide storytelling and reputation strategy, reporting to the CEO, shaping the voice of a category-leading public company, and translating business strategy into clear narratives for stakeholders.
Manage and maintain the company's public image including the writing of press releases, KOL briefings, propagation to the media and social media. Build rapport with local/regional tech, finance, and crypto related influencers and media (both traditional and digital). Select appropriate media/KOL according to respective strategic purposes and coordinate media/KOLs events and interviews to increase positive exposure.
Develop and implement effective PR strategies and campaigns to enhance brand visibility. Build and maintain strong relationships with media representatives, journalists, influencers, and other key stakeholders. Write press releases, speeches, articles, and promotional material that effectively communicate the organizationβs message.