Senior Manager, Strategic Event Sponsorship

ServiceNow is seeking a dynamic and results-driven Senior Manager of Strategic Events Sponsorship to join our high-performing Strategic Events team. This role is ideal for a seasoned sponsorship professional with a passion for building impactful partnerships, a sharp eye for revenue opportunities, and a strategic mindset that aligns business goals with innovative sponsor experiences. As a senior leader within the team, you will drive the development and execution of sponsorship strategies across our global event portfolio. You'll collaborate closely with executive stakeholders, cross-functional teams, and external partners to secure and grow high-value sponsorships that enhance event impact, elevate the brand, and deliver measurable business results. What you’ll do in this role: Develop and execute a comprehensive sponsorship sales strategy to drive revenue and meet business goals. Create compelling sponsorship packages, proposals, and presentations tailored to potential partners. Identify, pitch, and secure sponsors for global strategic events, ensuring alignment with event and brand objectives. Manage the full sponsorship lifecycle—from prospecting and negotiations to activation and renewal. Adapt sales strategies based on market insights, sponsor feedback, and evolving business priorities. Lead high-level negotiations to secure impactful, long-term partnerships. Serve as the primary liaison for sponsors, ensuring seamless communication, engagement, and satisfaction. Cultivate and maintain strong, mutually beneficial relationships with key sponsors and partners. Collaborate with internal teams, including partner marketing, legal, and event production, to deliver sponsor commitments. Oversee on-site sponsor activations and ensure high-quality execution at flagship events like Knowledge. Ensure sponsor assets are flawlessly integrated into event experiences in partnership with production teams. Track and report on sponsorship performance, delivering insights and recommendations for continuous improvement. Use data, analytics, and financial insights to evaluate opportunities and maximize ROI. Monitor industry trends, competitor activity, and market shifts to identify new sponsorship opportunities. Drive innovation in sponsorship engagement through ongoing strategy refinement and performance optimization.