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What You'll Do:
- Own Lyric's marketing execution across demand generation, field marketing, and content/brand, with a clear mandate to drive qualified pipeline and revenue growth
- Build and lead a modern, always-on demand generation engine leveraging AI, automation, and data to optimize channel mix, targeting, and campaign performance across the funnel, with a sharp focus on enterprise buyers
- Establish and evolve the marketing tech stack and data infrastructure, ensuring the right mix of tools for automation, lead scoring, content management, and reporting
About You:
- Strong generalist background spanning demand generation, product marketing, field marketing, and content/brand, with a proven ability to connect storytelling to revenue
- Proven track record of marketing complex technical solutions to Fortune 500/1000 enterprises across the full buyer journey
- Metrics-driven operator with a strong track record of hitting pipeline and revenue targets, and the budgeting and forecasting discipline to back it up
Lyric
Lyric is an enterprise AI platform built specifically for supply chains, offering out-of-the-box AI solutions. They empower both business and technical users with end-to-end product composability. Since its inception in December 2021, a growing number of Fortune 500 companies are innovating on their own terms with Lyric.