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Responsibilities:
- Develop prospect lifecycle and email strategy in partnership with the Director of Demand Generation.
- Build and launch automated email journeys, nurture programs, and triggered communications using Marketo.
- Manage the master email calendar, send volume, audience prioritization, and contact frequency.
How Success is Measured:
- Email- and lifecycle-sourced and influenced pipeline, and overall channel health.
- MQL-to-SQO conversion and opportunity progression driven by nurture and re-engagement journeys.
- Quality, reliability, and timeliness of email campaign execution.
Requirements:
- 4+ years of B2B email, lifecycle, or marketing automation experience with direct ownership of campaigns.
- Hands-on experience building automated programs in Marketo or another major platform.
- Strong knowledge of email production, deliverability, and A/B testing methodologies.
Novara
Novara provides safety and operational risk management software that empowers organizations to identify and resolve issues before they become incidents. It is a Providence Equity portfolio company that values employees with a comprehensive benefits package including medical, dental, and 401k.