Source Job

• Strategize and execute data-driven lifecycle communications for product-led and self-service audiences, guiding them toward activation, conversion, and revenue growth.
• Lead the creation and implementation of automated lifecycle journeys, including copywriting, segmentation, testing, QA, launch, and performance optimization.
• Partner with Product Growth, SMB Sales, Marketing Ops, Data, and regional teams to align on audience strategy, messaging, and measurement.

GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. With over 50 million registered users and more than 50% of the Fortune 100 as customers, GitLab fosters a high-performance culture driven by values, AI integration, and continuous knowledge exchange.

• Design email lifecycle strategies mapped to buying group structures, addressing each stakeholder role with sequenced messaging.
• Translate ServiceNow's buying group GTM model into email segmentation logic and audience targeting aligned to opportunity stages.
• Develop lifecycle program frameworks supporting awareness, consideration, acquisition, pipeline progression, and post-sale adoption.

ServiceNow is an AI platform for business reinvention, helping 85% of the Fortune 500 work smarter. It has a large global workforce and fosters an AI-native culture that empowers employees to put AI to work for people.

• Own end-to-end development and execution of integrated marketing campaigns, aligning with business objectives.
• Lead outbound email strategy and execution, including nurture programs and analytics-driven optimization.
• Analyze campaign performance to improve pipeline generation and partner cross-functionally with Product Marketing and Sales.

HR Acuity is the leading provider of employee relations case management and investigation software, helping organizations standardize workplace issue reporting. We are a fast-growing, innovative company with a female founder CEO, fostering a fully engaged, inclusive culture.

• Build and optimize trigger-based email flows for different user segments to drive engagement and retention.
• Improve email deliverability by monitoring inbox placement, bounce rates, and sender reputation across domains.
• Use data and A/B testing to continuously improve email performance and automate lifecycle campaigns.

iSpeedToLead created a new category — the marketplace for future customers, helping real estate wholesalers, investors, and agents buy motivated home-seller leads. As a fast-growing startup, we value ownership, speed, and turning email into a reliable growth engine.

• Own the strategy, design, and execution of lifecycle marketing systems that convert interest into pipeline.
• Build scalable nurture programs and lead management frameworks to drive demand generation.
• Manage email as a channel, including templates, governance, and deliverability optimization.

UpGuard provides a Cyber Risk Posture Management (CRPM) platform that uses AI to help organizations manage cyber risk. They are a global technology employer with a Series C funding, and are a Certified Great Place to Work with a strong culture.

• Lead the B2B lifecycle marketing strategy for Superhuman's managed business line, driving pipeline, onboarding, engagement, and retention.
• Manage a team of three, partnering with Demand Gen, Customer Success, Sales, Product, and Data Science to optimize the full funnel.
• Design and scale integrated campaigns using email, in-product messaging, and behavioral signals to surface high-intent leads and prevent churn.

Superhuman is an AI productivity platform that integrates writing assistance, collaborative workspaces, inbox management, and proactive AI agents across over 1 million apps. Founded in 2009, it empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions, fostering a culture of diversity and inclusion.

• Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey.
• Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including goal-setting and career growth.
• Own the email channel strategy in Iterable, including segmentation, personalization, and testing roadmap.

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. With over 25 years of experience, the company is trusted by millions and fosters a culture of curiosity, inclusion, and hybrid work.

• Own global demand generation and campaign strategy, including annual and quarterly roadmaps tied to pipeline and revenue goals across NAM and EMEA.
• Lead integrated multi-channel campaign programs including email, webinars, ABM, and content syndication to drive new logo pipeline.
• Manage a team of campaign and ABM professionals, fostering a data-driven, AI-enabled culture and optimizing performance through reporting and experimentation.

Agiloft is the most trusted global leader in data-first contract lifecycle management software. They are a growing, vibrant company with nearly 100% customer satisfaction and 97% annual renewal rate.

• Own the ESP and email/SMS engine, including ActiveCampaign end-to-end, and build nurture and lifecycle automations.
• Protect deliverability by managing SPF/DKIM/DMARC, DNS, warmups, and inbox placement across multiple domains.
• Capture and route every lead via NFC digital-card systems, forms, and CRM, ensuring timely follow-up and correct territory assignment.

Wilkinson is a US-based investment firm that acquires and improves older apartment communities, having transacted over $3.5 billion in real estate over 35 years. The company emphasizes human flourishing and relationship quality, fostering a culture of value creation and strong investor returns.

• Build, test, deploy, and optimize email campaigns in Marketo, including segmentation and nurture programs.
• Collaborate with cross-functional teams to integrate Marketo with CRM platforms like Salesforce.
• Analyze and report on campaign performance metrics to provide actionable insights for improving ROI.

Firstup is a high-growth company that provides a platform for employee communication and engagement. With a remote-first culture, they foster an inclusive environment where ideas are rewarded.

• Develop and execute end-to-end digital marketing campaigns, including email builds, audience segmentation, and testing.
• Administer marketing automation stack and integrate additional systems.
• Track campaign KPIs and support lead lifecycle processes for ongoing optimization.

Motive empowers people who run physical operations with tools to make their work safer, more productive, and more profitable. With nearly 100,000 customers, the company values diversity and inclusion.

• Set strategic direction for lifecycle marketing programs (email, SMS, Direct Mail) to drive new customer acquisition.
• Lead a high-performing team, manage external agencies, and interface with senior stakeholders to translate channel performance into business decisions.
• Own the full tech stack (Klaviyo, Segment) and experimentation culture to optimize acquisition outcomes.

Nutrafol is a pioneer in hair wellness, creating clinically tested products for hair growth that target key root causes of hair thinning. The company is a high-growth, remote-first organization with a culture focused on individuality, innovation, and continuous improvement.

• Develop and execute lifecycle marketing strategies to drive product adoption, engagement, retention, and long-term customer value.
• Lead lifecycle strategy for new product launches and feature releases, collaborating with Product, Marketing, and Customer Success.
• Build a culture of experimentation by designing A/B tests, analyzing results, and iterating on customer journeys.

Calendly provides a scheduling platform that helps millions of people automate their meeting scheduling. The company fosters a culture of growth and innovation, with a focus on customer success and product-led growth.

• Own the email marketing and SMS ecosystem, including ESP management, automation workflows, and campaign execution.
• Build and maintain lifecycle marketing programs such as nurture sequences, drip campaigns, and event follow-up journeys.
• Optimize email deliverability through domain authentication, DNS configuration, and inbox placement monitoring.

Our partner provides email marketing services for high-growth brands, focusing on automation and lifecycle campaigns. The team is remote and collaborative, emphasizing innovation and efficiency.

• Lead full-funnel campaigns that improve conversion, accelerate sales velocity, and increase platform adoption.
• Drive targeted campaigns improving pipeline performance, customer value, and engagement.
• Own campaign execution, nurture strategy, and performance reporting within HubSpot.

Second Nature builds the first Resident Experience Platform that makes resident onboarding, services, and ancillary revenue effortless for property managers. The company has 300+ employees and a diverse, inclusive, supportive, and growth-focused culture.

• Configure and manage Marketo programs, smart campaigns, and landing pages.
• Integrate with CRM systems (preferably Salesforce) and implement lead scoring and lifecycle models.
• Analyze campaign performance and propose optimizations based on data and email deliverability best practices.

Valtech is an experience innovation company that partners with global brands to unlock new value in an increasingly digital world. They foster a values-driven culture focused on share, care, and dare, offering international careers and growth opportunities.

• Lead lifecycle marketing strategy across email, SMS, and loyalty programs to drive retention and lifetime value.
• Develop customer segmentation and personalization strategies to improve targeting and campaign performance.
• Monitor KPIs, conduct A/B tests, and communicate insights to executive team to optimize retention efforts.

ARMRA is a health and wellness company founded by Dr. Sarah Rahal, offering colostrum supplements with 400+ bioactive nutrients to restore cellular health. The company is a mission-driven team of builders, resilient and direct, seeking individuals who take ownership and thrive on challenges.

• Own email and SMS content strategy, including subject lines, body, and CTAs across campaign and automated flows.
• Build and optimize lifecycle programs such as welcome series, post-purchase nurture, and re-engagement.
• Monitor deliverability and performance metrics, using data to improve engagement and sender reputation.

Fresh Prints is a custom apparel company that creates merchandise for college students and organizations. They are a growing company with a remote team that values long-term contributions and diversity.

• Administer Marketo Engage and define campaign standards.
• Build automated campaigns, emails, and landing pages across channels.
• Monitor deliverability, list hygiene, and troubleshoot data discrepancies.

Nearmap provides aerial imagery, AI-driven analytics, and geospatial tools for property intelligence. The culture is fast-paced, inclusive, and focused on craft and real-world impact.

• Own the email and CRM channel end-to-end, including platform selection, delivery infrastructure, and lifecycle flows such as onboarding, trial-to-paid, and payment failures.
• Design segmentation and trigger logic using product and billing data, working directly with BI to optimize revenue and retention.
• Quantify the channel's contribution in terms of incremental revenue, cohort LTV, and retention impact.

Formula is an AI-powered wellness companion that grew out of the top-ranking Keto Diet App in the US, built by a deliberately small team. The team is small and high-agency, with a focus on delivering impact with minimal bureaucracy.