New Product Marketing Manager
Benefits
Unlimited PTO
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Go To Market Strategy & Enablement:
- Assist in updating and developing product messaging and positioning for core Radicle Products.
- Drive go-to-market strategy for Tier 2 & 3 feature releases, including messaging, positioning and campaigns.
- Partner cross-functionally to support major launches, ensuring alignment between Product, Sales, and Marketing.
Lifecycle Marketing Strategy & Execution:
- Align ABX campaign messaging to account needs, industry context, and prospect/customer goals to drive engagement, product adoption, and pipeline growth.
- Collaborate with Product to prioritize and shape new offerings based on customer insights and emerging market needs.
- Collaborate with Sales and Customer Success to deliver a seamless, tailored experience across the customer journey.
Market & Competitive Intelligence:
- Conduct ongoing competitive research to inform positioning, messaging, and campaign strategy.
- Synthesize market and competitor insights into actionable recommendations for Product, Sales, and leadership to increase adoption, grow new business, and reduce churn.
- Collaborate with Go-To-Market and Product teams to identify differentiation opportunities that enhance win rates and market share.
Radicle Health
Radicle Health offers human services software that fosters collaboration and innovation, helping organizations better serve their communities. They aim to provide mission-driven products that support organizations in delivering essential services, facilitating learning and testing ideas faster.