Vice President, Marketing

About the Role:

• We're looking for a Vice President of Marketing to build and develop the Genea brand and lead our marketing function, reporting to the CEO.
• You'll own brand, positioning, channel and partner marketing, field events, and product marketing, balancing both sell-through and sell-to motions.
• Lead an established team focused on demand generation and revenue-marketing, freeing you to focus on brand-building and channel strategy.

What You'll Do:

• Own and develop brand strategy, positioning, and identity, leading the in-progress brand refresh.
• Lead channel and partner marketing, driving demand through integrators, resellers, and technology partners with co-marketing and enablement programs.
• Orchestrate marketing across both go-to-market motions, set event strategy, and own product marketing and go-to-market launches.

What You'll Bring:

• Deep, hands-on channel marketing expertise and 10-12+ years of progressive B2B marketing experience with brand-building at the center.
• Proven brand-building leadership, strong partner marketing background, and product marketing experience.
• Fluency in ABX marketing operations and attribution (Salesforce), with executive presence to influence a leadership team.

How Success Is Measured:

• Brand health, awareness, and consistency, successful execution of the brand refresh, and website modernization.
• Channel- and partner-sourced and -influenced pipeline, field event outcomes, and marketing's influence on net-new logo pipeline.
• Team growth, retention, and development, cross-functional alignment, and on-budget delivery with improving cost-per-outcome.