Associate Sales Director, Marketing Effectiveness

This role will be responsible for leading sales engagements of NielsenIQ’s Marketing Effectiveness solutions (Including Marketing Mix and Matched Market Tests) in the North America region. The Marketing Effectiveness team is a new NielsenIQ focus area witnessing incredible growth that holds strategic importance to NielsenIQ's ability to provide useful insight to clients about the impact of media on sales and other branding metrics. The focus of this role will be on acquiring new business through the development of a clear go-to-market strategy that results in meaningful client relationships, closing deals, and ensuring growth commensurate with business expectations. As an individual contributor, this role will drive deals to successful outcomes across complex sales phases in a timely manner while generating new product ideas and bringing the voice of the customer back to product management.