Review, qualify, prioritize, and route marketing-generated leads based on agreed criteria and sales coverage.
Conduct prospect and account research, support outbound campaigns, and follow up with webinar and tradeshow responders.
Maintain CRM hygiene by ensuring lead, contact, account, and activity data is complete and accurate.

eCommerce Customer Onboarding:

Support initial account setup and assist customers with eCommerce platform adoption and first-order processes.
Partner with internal teams to remove onboarding barriers and track progress for process improvement.
Drive initiatives that increase eCommerce revenue and customer adoption.

Additional:

Participate in sales, marketing, and product training; represent the company at conferences and industry events.
Assist with special projects supporting revenue growth and eCommerce initiatives.
Partner with Marketing Operations to automate manual intake and improve triage, routing, and follow-up processes.

DNA Genotek

DNA Genotek, part of OraSure Technologies, develops products that optimize the collection and stabilization of biological samples for nucleic acid testing. The company serves thousands of customers globally in genomics, microbiome research, diagnostics, and personalized medicine, fostering a culture of innovation and inclusion.

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