Senior Acquisition Manager

About the role:

• This is a new, foundational role owning pipeline across three motions: Free, Core, and Advantage.
• You'll build the ABM engine for Advantage from a blank page, with a motion already proving it can work.
• You own the full funnel from awareness to SQL across all segments.

What you'll do:

• Own paid acquisition strategy across Google Ads, LinkedIn, Meta, and Reddit, including channel entry and exit decisions.
• Build the ABM motion for Advantage: define account selection criteria, build target account list, and design campaigns.
• Own the nurture layer across segments with email sequences, retargeting, and content syndication.

What success looks like:

• By 30 days: audit paid stack, focus on Advantage, and present a prioritized plan.
• By 60 days: first Advantage actions live, Core cuts wasted spend.
• By 120 days: Advantage pipeline shows measurable movement with target accounts in active nurture.