Head of Programmatic Sales

Programmatic Vision & Strategy:

• Develop scalable approaches across open exchange, private marketplace, curated supply, and programmatic guaranteed
• Identify new revenue opportunities across emerging channels including data enabled programmatic, retail media partnerships, and advanced targeting solutions
• Partner with executive leadership to align programmatic strategy with Life 360’s broader advertising growth goals

Revenue Growth & Yield Optimization:

• Own programmatic revenue performance and develop strategies to maximize yield across Life 360 inventory
• Establish pricing frameworks, inventory packaging, and demand strategies that drive sustainable growth
• Identify new demand sources and expand relationships with DSPs, agency trading desks, and strategic buyers

Leadership & Team Development:

• Build, mentor, and scale a high performing programmatic strategy and operations team
• Establish best practices across campaign activation, optimization, reporting, and partner management
• Foster a culture of accountability, innovation, and collaboration across the Ads OG