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Target ICPs:
- Define and refine target ICPs for AI solutions with the AI Competence Center
- Prioritise focus segments and deprioritise non-strategic ones
Service Offers:
- Shape outcome-oriented AI service offers aligned to buyer problems
- Develop clear positioning and messaging for priority ICPs
- Test GTM hypotheses through outbound, social selling, and targeted content
Feedback and Recommendations:
- Collect and analyse feedback from outreach and sales conversations
- Translate learnings into recommendations on scaling or adjusting offers
Sigma Software
Sigma Software aims to shape the future of AI solutions in a fast-moving market. They value innovation, evidence-based decision-making, and empowering their teams to take ownership.