Director, New Products GTM

About The Role:

• Kindred is building a members-only home swapping network powered by trust, and Circles is Kindred’s next major product evolution.
• They accelerate trust formation by making “who you’re swapping with” more legible and socially verified.
• We’re hiring a Director, New Products GTM to be the ultimate DRI for launching and scaling Circles—and to build the playbook for future verticals over time.

Responsibilities:

• Set Circles GTM Strategy: Define the thesis and GTM approach — positioning, target segments, channel strategy, lifecycle/nurture, launch milestones.
• Lead launch + execution excellence: Drive the integrated launch plan with Product, Marketing, and Ops.
• Ship hands-on early: Create the initial assets and programs yourself where needed.

Requirements:

• 10+ years experience in a GTM / growth / community strategy role, ideally in consumer marketplace, membership, or network-based products.
• Strong community-first instincts: you understand how to create trust, belonging, and participation.
• Excellent strategic + operational chops: you can set a narrative, build a plan, and run a tight cadence that ships consistently.