Set Circles GTM Strategy: Define the thesis and GTM approach, positioning, target segments, channel strategy, lifecycle/nurture, launch milestones, for our first 5-10 circles in Year 1.
Lead launch + execution excellence: Drive the integrated launch plan with Product, Marketing, and Ops; be accountable for adoption and business impact from launch through scale, with clear goals and KPIs.
Ship hands-on early: Create the initial assets and programs yourself where needed—messaging, launch plans, channel experiments, partner/affiliate motions, nurture flows—until the playbook is proven.
Own the Strategic Growth & New Ventures Portfolio.
Lead 0→1 Discovery & Validation.
Drive Vertical & Market Expansion.
Zipline is a SaaS company transforming how frontline teams work, empowering leading brands across retail, healthcare, and logistics. They are a fully remote company with passionate employees across the U.S., Canada, and around the globe, and their customers give them best-in-class NPS and CSAT scores.
Partner with the GTM Lead to plan and execute go-to-market strategy for new launches.
Turn product specs into clear user narratives, positioning, and messaging.
Write product copy, in-app messaging, push notifications, banners, landing pages, and social launch copy.
Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. They aim to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives.
Define and lead the GTM strategy for Tile product launches.
Own the positioning and messaging framework for the Life360 Tile portfolio.
Drive "Inbound" PMM excellence by partnering with Product Management.
Life360's mission is to keep people close to the ones they love. Their category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most. Life360 has more than 500 (and growing!) remote-first employees.
Define, plan, and execute go-to-market for integrated products.
Develop compelling product messaging and positioning.
Create sales and customer success training materials.
RealPage is a company that provides AI solutions within the Multifamily real estate industry. They are committed to creating an inclusive environment for all employees.
Understand users deeply: Talk to patients and therapists to uncover blockers and opportunities.
Drive product and operational decisions: Use Pareto/MVP thinking to prioritize and turn inputs into actions.
Launch and scale the market: Onboard therapists and setup processes to ensure smooth operations and high-quality patient care.
Docplanner Group aims to help people live longer, healthier lives with their healthcare platform connecting millions of patients with doctors. They have over 3,000 employees and promotes a fast, flexible, and hands-on culture.
Drive strategic, cross-functional GTM programs across multiple product lines.
Redesign and optimize frontline workflows within Salesforce and related systems.
Partner closely with Sales, Marketing, Finance, and Systems Operations.
Brightwheel is the largest, fastest growing, and most loved platform in early education. They are trusted by millions of educators and families every day and backed by top investors including Addition, Bessemer, Emerson Collective, and Mark Cuban.
Attract, train, and develop a team of world-class talent Product Adoption Strategists
Collaborate with your team to develop vertical and account-level product strategies to deliver business results for Reddit advertisers
Empower and inspire your team to exceed established product adoption and revenue targets
Reddit is a community-driven platform where users engage in open and authentic conversations on diverse topics. With over 100,000 active communities and millions of daily active users, it serves as a significant source of information and connection.
Provide strategic guidance to creators, helping them craft strong campaigns, refine their launch strategies, and connect with relevant community resources.
Work within the assigned segment to educate and empower creators by sharing best practices, industry insights, and platform resources.
Support the development and rollout of new product features and services by recruiting beta participants and driving awareness and adoption among priority creators.
Kickstarter is the leading crowdfunding platform for creative projects across film, games, music, art, design, and technology. Rooted in shared values, Kickstarter invests in the growth and success of our team, treating employees as whole people and empowering them with the autonomy and space to participate in decisions that shape their work and our company.
Define and own the Card Acquisition roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing.
Launch and scale new acquisition surfaces, partnering closely with Engineering and Design to deliver seamless, high-conversion onboarding experiences.
Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact.
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. They are a remote-first company that values taking time off to rest and recharge.
Set the long-term vision and strategy for Reputation, translating frameworks into shipped, customer-validated systems.
Lead and develop a team of Product Managers, setting a high bar for strategy, product craftsmanship, and ownership.
Oversee rollout and adoption so freelancers and clients clearly understand and trust reputation signals.
Upwork connects businesses with global, AI-enabled talent across every contingent work type. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent and drive business transformation.
Scaling product adoption through strategic initiatives and integrations.
Defining and executing product vision and strategy.
Synthesizing customer feedback and market research for informed decisions.
Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. The system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.
Help define GTM strategy, leading projects hand-in-hand with leadership.
Execute revenue operations responsibilities and advise leaders on actions to drive improvement.
Improve commercial workflows and assess supporting tooling to automate and optimize operations.
Mural Health is a clinical technology start-up that makes clinical trials easier for participants. They're on a mission to eliminate any barriers participants or caregivers experience while being part of a clinical trial.
Define and lead Myriad360’s growth marketing strategy across digital, corporate campaigns, and account-based initiatives.
Directly manage the Digital Marketing team, providing clear vision, prioritization, and support.
Build and lead a new Growth Activation Specialists function.
Myriad360's mission is to challenge and enable their employees to achieve great things. They are consistently listed among Inc & Crain's "Best Places to Work" and they're proud of their accessible & engaged executive team.
Shape product direction with Product Leadership by clarifying the market problem, target audience, differentiated value, and why it matters now.
Lead go-to-market for major product bets, from planning to launch, adoption, and iteration.
Serve as a senior cross-functional leader across Product, Brand, Support, Research, Customer Success, and Growth, and take ownership of shared success metrics.
Calendly's product allows millions to schedule meetings. It appears they are in the midst of exciting product growth and offers great opportunities for career advancement. They seek individuals to learn, grow, and do their best work alongside top-tier professionals.
Own the brand narrative and refine KOHO’s positioning in the market.
Develop and lead brand-building campaigns that drive awareness and acquisition across channels.
Design and execute GTM strategies for new product launches to increase user engagement and retention.
KOHO aims to improve financial services for Canadians by offering transparent products without hidden fees, designed to help users spend smart, save more, and build wealth. They are a performance-oriented organization that values clarity, ownership, and bold thinking, with a remote-first setup built around autonomy and high trust.
Define GTM transformation initiatives with executive leadership, focusing on revenue growth.
Build and manage cross-functional workstreams to deliver improvements in pipeline generation.
Align senior stakeholders and communicate progress across executive audiences.
ServiceNow began in San Diego, California in 2004. It stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®, connecting people, systems, and processes to empower organizations.
Own the vision, strategy, and roadmap for agent–client collaboration across mobile and web
Uncover the behaviors and gaps that cause client engagement to drift to other platforms, and uncover solutions that pull that value back into our ecosystem
Partner with design and engineering to build a collaboration experience that works the way real people do: agents hustling between showings and clients making decisions in the margins of their busy lives
Luxury Presence is building the AI growth platform for real estate. Backed by Bessemer Venture Partners and other top investors, they're a Series C company on track to hit $100M in annual recurring revenue in the next six months. Founded in 2016 by Stanford Business School alum Malte Kramer, Luxury Presence has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row.
Own the digital product strategy, defining how products work together and setting the vision for the portfolio.
Transform products with strong potential into exceptional experiences by driving success metrics.
Build a high-performing product culture and guide product managers.
The Centre for Effective Altruism (CEA) stewards the movement of people putting effective altruism principles into practice to solve the world's most pressing problems. Their work centers on growing and supporting a global community of people who rigorously analyze where they can do the most good – and take action on those insights. CEA has a headcount that grew from 42 to 66 core staff.
Create and drive end-to-end UX strategy that aligns with Reddit’s brand identity and mission.
Lead and manage a high-performing team of designers, including sr manager.
Drive org-wide initiatives with significant product enhancements for users and Reddit, partnering deeply with Engineering, Product, and Research.
Reddit is a community of communities built on shared interests, passion, and trust, and is home to open and authentic conversations. With 100,000+ active communities and millions of daily active unique visitors, Reddit is one of the internet’s largest sources of information.