Job Description
Set long term strategic vision of partners and build one year annual plans to achieve that vision. Work with other key growth leaders in brand strategy, research, media and operations to orchestrate full initiatives. Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals. Lead key geographic teams and guide them to be best in class across their regions and cities. Manage large scale, sophisticated budgets and operate with precision and creativity. Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; being a proactive leader and decision-maker is key. Create and share intel on competing products and marketing, summarizing what is working well and what is not, and how we will differentiate ourselves. Be an owner, step up and take the lead on challenging ambiguous work.
Be on the forefront of culture and innovation in marketing / growth. Understand emerging space of culture and embrace new opportunities where advantageous. Develop a consistent reporting framework and cadence to share and analyze partnership marketing performance.
About Kraken
Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto for financial freedom and inclusion.