Senior Talent Brand Manager

What You’ll Do:

• Lead GitLab's talent brand strategy, translating our employer value proposition into clear, differentiated candidate messaging.
• Design integrated campaigns and build scalable content systems using technology and AI tools.
• Set editorial direction and align cross-functional partners on authentic stories about team members, culture, and values.

What You’ll Bring:

• Significant experience in talent brand, employer brand, or recruitment marketing.
• Strong storytelling, writing, editing, and editorial judgment across multiple channels.
• Ability to influence senior stakeholders and create structure from ambiguity.

About the team:

• The Talent Brand team sits within GitLab's People Group and partners with Talent Acquisition, Marketing, and other teams.
• This role helps set direction, strengthen employer narrative, support hiring priorities, and use data to extend the impact of a small, focused team.