Product Owner – Marketing Technology

Role Overview:

• Define and own the product vision, strategy, and roadmap for marketing technology capabilities.
• Partner with marketing leaders across multiple business areas to create alignment around a shared marketing technology strategy.
• Lead the transformation and expansion of Salesforce Marketing Cloud and Salesforce Data Cloud across a portfolio of brands.

Key Responsibilities:

• Translate marketing and customer needs into clear product requirements, user stories, and prioritized backlogs.
• Partner closely with an engineering lead and delivery teams to plan, prioritize, and execute marketing technology initiatives.
• Own backlog management, sprint planning, prioritization, and product decision-making within an Agile environment.

Impact and Growth:

• Improve customer journeys across acquisition, engagement, conversion, retention, upsell, and cross sell.
• Guide the development of segmentation, personalization, lead management, campaign orchestration, and lifecycle marketing capabilities.
• Identify opportunities to use AI, Generative AI, predictive analytics, and intelligent automation to improve marketing effectiveness and internal processes.