Product Marketing Specialist

Go-to-Market Strategy:

• Support launch planning and execution for new features and product enhancements.
• Develop launch assets, feature briefs, and internal enablement materials.
• Collaborate with Marketing on go-to-market campaign approaches, channels, and audiences.

Positioning and Messaging:

• Contribute to positioning, messaging frameworks, and value propositions.
• Translate complex technical and compliance capabilities into clear narratives.
• Maintain consistency across marketing, sales, and customer-facing materials.

Content Creation and Sales Enablement:

• Own creation and updates of core product content.
• Ensure content is value-based, practical, and aligned with Bluesight’s voice.
• Craft clear, compelling product narratives that connect customer problems, product capabilities, and real-world outcomes.