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Fundraising strategy:

  • Co-develop major donor fundraising strategy, including approaches to donor segmentation, gift levels, acquisition, and long-term portfolio growth
  • Build and maintain testing frameworks to evaluate what's working across gift programs, and incorporate data-driven insights into strategy
  • Stay current with programs, grantmaking strategy, and theory of change, ensuring all fundraising activity reflects our mission.

Donor cultivation and engagement:

  • Own the donor cultivation process – ensuring every donor in our portfolio is actively and intentionally engaged
  • Develop and maintain individualised engagement plans for donors across our portfolio, covering the full arc from discovery and cultivation through to solicitation and stewardship
  • Ensure donors have an outstanding experience with AWF at every touchpoint – that they feel informed, appreciated, and genuinely connected to the impact their giving makes possible

Donor engagement systems and CRM:

  • Build AWF's donor engagement infrastructure from the ground up – including our CRM (Bloomerang), and other systems that keep cultivation active
  • Own our CRM, maintaining clean data and tracking engagement
  • Build reporting infrastructure to monitor progress against fundraising goals

Centre for Effective Altruism

The Centre for Effective Altruism (CEA) stewards the movement of people putting effective altruism principles into practice to solve the world's most pressing problems. In 2025, their headcount grew from 42 to 66 core staff and they focus on growing a global community who rigorously analyze where they can do the most good.

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