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Strategy
Major Gift Development:
- Implement development strategies within the region, managing a portfolio of prospects and donors.
- Qualify and cultivate prospective major gift donors on behalf of the entire University.
- Educate potential donors about philanthropy and the case for supporting the University.
Regional Strategy:
- Work with WFAA research and development colleagues to identify and build a portfolio of regional major gift prospects.
- Curate and review data to understand fundraising opportunities in the region and prioritize time accordingly.
- Collaborate with alumni relations colleagues and other Directors of Development on region-specific fundraising.
Collaborative and Administrative:
- Take initiative to become familiar with campus units and ensure strong internal working relationships.
- Support and offer feedback on alumni and parent engagement activities in the region when needed.
- Utilize WFAA’s customer relationship management (CRM) tool to plan, implement and record all development-related activity.
Wisconsin Foundation and Alumni Association
The Wisconsin Foundation and Alumni Association (WFAA) is the private fundraising and alumni relations organization for the University of Wisconsin–Madison. They believe that private support grows out of good relationships and provide important engagement opportunities to link UW–Madison alumni.