Senior Manager, Product Marketing – CRM for Banking

Role Overview:

• Own the product narrative for CRM for Banking, connecting AI, data, and workflow to buyer outcomes.
• Drive release cycles from product to market, translating innovations into clear buyer value.
• Create messaging that powers banking sales, supporting active cycles with expert positioning.

Why This Matters:

• Banking CRM is a strategic growth area, connecting channels and systems across complex customer journeys.
• This role shapes how the market understands ServiceNow's ability to orchestrate compliant, end-to-end banking work.
• Bring your full product marketing toolkit to an industry you know well in a modern way.

Qualifications:

• 7+ years in B2B product marketing or industry marketing with banking exposure.
• Proven experience in product marketing: positioning, messaging, launches, and sales enablement.
• Real familiarity with banking concepts like KYC, disputes, fraud, and operations.