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Position Summary:
- Kaseya seeks a Senior Director, Paid Media to own global paid media strategy and investment.
- This leader will build the function from the ground up with full accountability for pipeline and efficiency.
Key Responsibilities:
- Own the global paid media budget and strategy across search, social, programmatic, video, and content syndication.
- Build processes, playbooks, and measurement frameworks while staying hands-on in the platforms and data.
- Lead, develop, and scale a high-performing paid media team and manage agency relationships.
Required Qualifications:
- 10+ years in digital marketing with deep paid media specialization and 5+ years leading teams.
- Proven track record in B2B software driving revenue through paid channels with strong analytical skills.
- A builder's mindset and executive-level communication skills with current in-platform fluency.
Preferred Qualifications:
- Experience in high-velocity B2B demand generation and familiarity with IT/security landscape.
- Experience with media mix modeling, ABM platforms, and managing consolidation across acquisitions.
Kaseya
Kaseya provides AI-powered IT management and cybersecurity software for MSPs and corporate IT worldwide. Backed by Insight Partners, it supports customers in 20+ countries, manages 15M+ endpoints, and fosters a builder culture.