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About the Role:
- Lead the strategy and execution of lifecycle marketing programs to drive member awareness.
- Own the full member journey from enrollment through sustained engagement.
- Build omni-channel campaigns that meet members where they are and motivate behavior change.
What You'll Do:
- Develop and evolve omni-channel member campaigns (email, push, SMS, in-app) grounded in science.
- Partner with product and clinical teams to translate new offerings into compelling member-facing campaigns.
- Leverage AI-powered tools to accelerate personalization and improve segmentation.
What We're Looking For:
- 10+ years of marketing experience in consumer/member-facing lifecycle or engagement marketing roles.
- Deep expertise in CRM, marketing automation, segmentation, and personalization.
- Proven team leadership experience, including building and growing marketing teams.
Modern Health
Modern Health is a mental health benefits platform for employers, offering access to mental health resources. They are known for their "It Takes a Village" culture centered around empathy, accountability, and a drive to win, with a fully remote workforce.