Source Job

$144,880–$213,100/yr
US

  • Own end-to-end member lifecycle strategy across awareness, activation, engagement, and re-engagement stages.
  • Develop and evolve omni-channel member campaigns grounded in behavioral science and audience segmentation.
  • Recruit, develop, and retain a high-performing member marketing team; establish clear roles and a culture of growth.

CRM Marketing Automation Segmentation Personalization Lifecycle Marketing

20 jobs similar to Director, Member Engagement Marketing

Jobs ranked by similarity.

US

  • Own lifecycle operations & systems, leading end-to-end execution and optimization of lifecycle journeys.
  • Build an AI-native lifecycle engine, identifying and implementing opportunities for AI-driven personalization and automation.
  • Drive intake, prioritization, and operational excellence, managing intake across stakeholders and ensuring clear timelines and delivery.

Maven is the world's largest virtual clinic for women and families, dedicated to making healthcare work for everyone. With over 2,000 employers and health plans trusting their platform, Maven is recognized for innovation and leadership as evidenced by multiple awards.

Director, CRM

IPSY
$170,000–$200,000/yr
US

  • Own Commercial Performance, drive lifecycle strategy tied directly to revenue, retention, ARPU, upgrades, and resubscriber targets.
  • Develop holistic lifecycle frameworks spanning acquisition, onboarding, engagement, upgrade, retention, and reactivation.
  • Act as a visible agent of change within the CRM organization; shift team mindset from campaign execution to member-centric growth thinking.

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. They think self-discovery, self-expression, and confidence are beautiful, and pride themselves to be a remote-first company.

US Unlimited PTO 13w maternity

  • Own Lifecycle Marketing as a revenue function across the full customer journey.
  • Build and manage Birdy Grey’s always-on lifecycle architecture across lead nurture, conversion and more.
  • Develop milestone-driven customer journeys that reflect the realities of wedding planning over time.

Birdy Grey is a direct-to-consumer brand with the mission of celebrating friendships during weddings. Founded in 2017, they offer affordable bridesmaid dresses and groomsmen suits, along with accessories, and have dressed over 2 million bridesmaids.

$120,000–$150,000/yr
US

  • Own the integrated marketing strategy driving consumer and partner channels.
  • Lead the planning and execution of integrated marketing campaigns.
  • Collaborate with B2B marketing to develop co-branded campaigns.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

US Unlimited PTO 16w maternity

  • Own lifecycle strategy and execution across email, in-product, and other channels.
  • Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.
  • Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration.

Vanta helps businesses earn and prove trust by providing a platform to monitor and verify security. They have a kind and talented team, and empower companies to practice better security and prove it with ease.

Global

  • Support the execution of lifecycle marketing campaigns across various channels.
  • Assist in testing and optimization efforts by analyzing campaign performance.
  • Implement and manage campaigns within Braze (or similar platforms).

Upwork is the world’s work marketplace, connecting businesses with independent talent. More than $3.8 billion of work was done through Upwork last year, offering skilled professionals more control over their careers.

  • Responsible for client-specific communications planning and ongoing campaign execution for a large book of accounts.
  • Partner with Client Success to support and influence clients to meet annual revenue targets.
  • Partner with Growth Marketing to execute campaigns that spread awareness about Hinge Health to eligible members.

Hinge Health leverages software, including AI, to largely automate care for joint and muscle health, delivering an outstanding member experience, improved member outcomes, and cost reductions for its clients. The company is headquartered in San Francisco, California.

Latin America

  • Own lifecycle campaigns from concept through development, QA, deployment, and optimization
  • Design and execute behavior-triggered lifecycle messaging programs
  • Analyze campaign results and translate insights into follow-up improvements

Doola simplifies business formation, payment setup, compliance, and taxes. They empower entrepreneurs and businesses of all sizes and are committed to creating an inclusive environment for all employees.

Unlimited PTO

  • Conduct warm intake calls, setting expectations and building trust.
  • Proactively manage patient panels to maximize program completion.
  • Respond rapidly to cancellations to fill open slots.

Movn Health is a national provider of virtual cardiac rehabilitation and cardiovascular care, partnering with health systems and health plans to deliver accessible, personalized cardiac care. They are a small, mission-driven team where every person has a direct impact on patient outcomes and company success.

$90,000–$105,000/yr
US Unlimited PTO

  • Own the Teacher and Buyer personas globally, designing high-conversion lifecycle campaigns across email, ads, and in-product.
  • Build omnichannel evergreen campaigns focused on driving retention, expansion and engagement with guidance of key marketing stakeholders.
  • Partner with Product teams to build in-product touchpoints to improve product usage, education, and retention.

Seesaw is an elementary learning experience platform offering tools, resources, and curriculum for teachers. They are trusted and loved by 25 million educators, students, and families worldwide and prioritize work-life balance and employee well-being.

$153,500–$177,000/yr
Global 18w maternity 16w paternity

  • Serve as the primary admin for Iterable, ensuring rock-solid configuration, data integrity, and system health.
  • Establish global standards for naming conventions, folder taxonomy, and user permissions to keep the ecosystem scalable and organized.
  • Lead advanced builds involving APIs, webhooks, and catalogs, partnering with Engineering and Data teams to bridge the gap between strategy and execution.

Spring Health's mission is to eliminate every barrier to mental health by delivering the right care at the right time. They partner with over 450 companies and care for 10 million people, with a valuation of $3.3 billion after their Series E Funding.

Global

  • Coach and up-level our Strategic CSM team
  • Bring best-in-class lifecycle and subscription strategies to our customers
  • Help turn Stay AI into a true retention growth partner, not just a platform

Stay AI helps high-growth ecommerce brands build, scale, and optimize subscription programs. They work with leading Shopify brands to drive subscriber growth, retention, and revenue through smarter lifecycle strategies. They are dedicated to their work, but equally committed to celebrating their achievements.

US

  • Execute retention, adoption, and success lifecycle programs defined by Customer Marketing strategy.
  • Deliver onboarding, value-realisation, and renewal-adjacent communications with Marketing Automation and Content teams.
  • Execute operational and support-related customer communications, ensuring accuracy, timeliness, and clarity.

Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work™.” They connect commercial vehicles to the internet and provide web-based analytics to help customers better manage their fleets. Geotab is a fast paced, ever changing environment with a fun and inclusive work culture where people follow their passion and think differently.

$115,000–$125,000/yr
US Unlimited PTO 16w maternity 8w paternity

  • Own campaign execution across all channels.
  • Manage QA processes to ensure flawless execution.
  • Serve as the primary Marketing Operations liaison to the Analytics team.

They empower people to improve and prevent chronic metabolic diseases with AI Digital Twin technology. Twin Health has been recognized for its innovation and culture, and is scaling rapidly across the U.S. and globally.

$110,000–$150,000/yr
US

  • Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation and AI-assisted personalization.
  • Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window, testing timing, message, and channel to improve show rates.
  • Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences.

CodePath is reprogramming higher education to create AI-native engineers, CTOs, and founders, delivering industry-vetted courses and career support centered on the needs of first-generation and low-income students. With over 40,000 students and alumni from 1,000 colleges now working at 4,050 companies, they are reshaping the tech workforce.

$172,189–$172,189/yr
US

  • Own the quality, consistency, and effectiveness of the CareMessage experience across customers, partners, and grant-funded programs.
  • Ensure that customers and ecosystem partners are successfully onboarded, engaged, supported, and enabled to realize value from the platform.
  • Lead multiple customer-facing functions and programs, including Professional Services, Customer Success across segments, Workforce Enablement, Partner Success.

CareMessage is dedicated to advancing health equity. They focus on scaling its CX function non-linearly—growing our ability to serve more customers per team member through thoughtful use of digital engagement, AI-augmented workflows, and scalable enablement infrastructure.

Global

  • Manage the member-facing marketing technology stack.
  • Build and maintain campaigns and lifecycle journeys.
  • Develop scalable processes for campaign execution and reporting.

Jobgether is a platform simplifying the job application process via AI-powered matching. They connect candidates with fitting roles ensuring fair review, while final decisions are managed by the hiring company's internal team.

$100,000–$130,000/yr
US Unlimited PTO

  • Owns day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member experiences.
  • Drives performance across high-volume member touchpoints through testing, targeting, optimization, and iteration.
  • Uses AI and automation to improve workflows, accelerate analysis, generate insights, support creative iteration, and helps the team scale.

The Motley Fool is a purpose-driven financial services company with a mission to make the world smarter, happier, and richer. They are a fast-moving, collaborative team that values high-quality work, curiosity, and initiative.

US

  • Craft and evolve Nolia’s brand into the defining voice for caregivers.
  • Build and optimize a high-performing growth engine across paid, organic, and lifecycle channels.
  • Build a content ecosystem that educates, supports, and activates caregivers.

Nolia Health is an AI-enabled clinical platform integrating family caregivers into the healthcare system, delivering therapy, care navigation, and clinical support—all covered by insurance. Their model drives better outcomes, reduces strain on the system, and fundamentally reshapes how caregiving is understood and valued.

US 4w PTO 12w maternity

  • Lead experiential strategy by designing and managing various events to build relationships and enhance brand affinity.
  • Develop market-specific campaigns, messaging, and materials tailored to each assigned market, aligning with Aledade’s value proposition.
  • Partner cross-functionally with Network Development Leadership to develop strategic ABM tactics to accelerate the sales funnel.

Aledade empowers independent primary care, becoming the largest network in the country. They help practices, health centers, and clinics deliver better care and thrive in value-based care with a collaborative, inclusive, and remote-first culture.