Source Job

$90,000–$105,000/yr
US Unlimited PTO

  • Own the Teacher and Buyer personas globally, designing high-conversion lifecycle campaigns across email, ads, and in-product.
  • Build omnichannel evergreen campaigns focused on driving retention, expansion and engagement with guidance of key marketing stakeholders.
  • Partner with Product teams to build in-product touchpoints to improve product usage, education, and retention.

Lifecycle Marketing Growth Marketing Customer Marketing SaaS EdTech

20 jobs similar to Senior Lifecycle Marketing Manager

Jobs ranked by similarity.

US

  • Own and scale end-to-end CRM and retention efforts (through email, SMS, and loyalty/retention flows).
  • Partner closely with Brand, Product, CX, Web, Analytics, Growth and Commercial teams.
  • Improve retention, repeat purchase and LTV/LTR.

Pendulum is aiming to improve physical and mental health by understanding, then restoring and enhancing the human microbiome. Pendulum has an inspiring and collaborative environment and has earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.

$110,000–$150,000/yr
US

  • Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation and AI-assisted personalization.
  • Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window, testing timing, message, and channel to improve show rates.
  • Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences.

CodePath is reprogramming higher education to create AI-native engineers, CTOs, and founders, delivering industry-vetted courses and career support centered on the needs of first-generation and low-income students. With over 40,000 students and alumni from 1,000 colleges now working at 4,050 companies, they are reshaping the tech workforce.

Global

  • Coach and up-level our Strategic CSM team
  • Bring best-in-class lifecycle and subscription strategies to our customers
  • Help turn Stay AI into a true retention growth partner, not just a platform

Stay AI helps high-growth ecommerce brands build, scale, and optimize subscription programs. They work with leading Shopify brands to drive subscriber growth, retention, and revenue through smarter lifecycle strategies. They are dedicated to their work, but equally committed to celebrating their achievements.

US

  • Execute demand generation programs across channels with agency partners.
  • Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion.
  • Track pipeline contribution, conversion rates, and lifecycle engagement.

Wayvia helps the world’s top brands stay ahead—using AI, data, and innovation to shape the future of commerce. At Wayvia, you’ll find a team that’s curious, collaborative, and always up for solving what’s next; they move fast, think boldly, and support one another.

Latin America

  • Own lifecycle campaigns from concept through development, QA, deployment, and optimization
  • Design and execute behavior-triggered lifecycle messaging programs
  • Analyze campaign results and translate insights into follow-up improvements

Doola simplifies business formation, payment setup, compliance, and taxes. They empower entrepreneurs and businesses of all sizes and are committed to creating an inclusive environment for all employees.

$170,000–$195,000/yr
US 3w PTO

  • Own and drive key metrics including retention and LTV.
  • Design and optimize core product loops that drive repeat usage.
  • Define and execute a robust A/B testing roadmap.

Age of Learning is a leading developer of Pre-K through 5th grade learning resources. Their research-based curriculum includes ABCmouse.com and Adventure Academy, aiming to advance equity, access, and opportunity for all children.

$95,000–$115,000/yr
US

  • Own end-to-end lifecycle strategy and execution across acquisition, onboarding, engagement, churn, retention, and win-back.
  • Lead CRM/ESP strategy and innovation, including optimization, vendor management, and potential migrations – ensuring our platforms are scalable and future-ready.
  • Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, SMS, and emerging channels.

Axios is a media company focused on delivering news and information efficiently. They are known for their "Smart Brevity" style. The company values open communication, diversity, and creating a positive work environment.

$154,000–$220,000/yr
US Canada Unlimited PTO

  • Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value.
  • Define and execute a lifecycle roadmap aligned to company and marketing OKRs.
  • Translate customer insights and behavioral data into measurable programs that drive long term value.

TextNow aims to democratize phone service by evolving the way the world connects. They are the largest provider of free phone service in the nation, serving ambitious, self-directed people who expect transparency, value, and freedom in how they connect.

$178,500–$250,000/yr
US Americas

  • Set and own the strategy for new user acquisition across paid and unpaid channels.
  • Personally run growth experiments end to end.
  • Identify and validate new acquisition channels through scrappy, manual approaches first.

ClassDojo's goal is to give every child on Earth an education they love. Their flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. The team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, and is around 200 people.

US

  • Develop and execute lifecycle marketing programs that support provider acquisition and engagement.
  • Design personalized messaging strategies tailored to different provider cohorts.
  • Analyze campaign performance and provider behavior data to identify engagement opportunities.

BetterHelp is on a mission to remove traditional barriers to therapy and make mental health care accessible. Founded in 2013, they are the world’s largest online therapy service with over 30,000 therapists helping millions globally.

US Unlimited PTO 16w maternity

  • Own lifecycle strategy and execution across email, in-product, and other channels.
  • Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.
  • Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration.

Vanta helps businesses earn and prove trust by providing a platform to monitor and verify security. They have a kind and talented team, and empower companies to practice better security and prove it with ease.

Unlimited PTO

  • Serve as the primary point of contact for an assigned portfolio of college and university partners.
  • Own the full renewal cycle - from understanding each partner's evolving needs through negotiation and close.
  • Drive strong product adoption and effective usage aligned to each partner's institutional goals.

EdSights is building technology that helps colleges and universities better understand and support their students at scale. They partner with 250+ colleges and universities across the country and are growing quickly, backed by a recent $80M investment from JMI Equity.

Global

  • Owning end-to-end lifecycle marketing across acquisition, activation and retention.
  • Building and optimizing lifecycle workflows in HubSpot.
  • Creating and improving email experiences.

Platform Engineering is home to the world’s largest community of platform engineers. They connect thousands of professionals, share best practices, and help shape the future of how teams build and scale internal developer platforms.

Global Unlimited PTO

  • Own and define the end-to-end product marketing strategy.
  • Lead go-to-market strategies for product launches and feature releases.
  • Analyze market trends, competitive landscape, customer behavior, and feedback.

The company is not mentioned in the job posting, but the posting mentions experience with ClickUp is a plus. The posting mentions that they value work to "fit your personality and lifestyle", and that work hours are flexible, as is vacation time.

US Unlimited PTO 13w maternity

  • Own Lifecycle Marketing as a revenue function across the full customer journey.
  • Build and manage Birdy Grey’s always-on lifecycle architecture across lead nurture, conversion and more.
  • Develop milestone-driven customer journeys that reflect the realities of wedding planning over time.

Birdy Grey is a direct-to-consumer brand with the mission of celebrating friendships during weddings. Founded in 2017, they offer affordable bridesmaid dresses and groomsmen suits, along with accessories, and have dressed over 2 million bridesmaids.

US

  • Own lifecycle experience direction for assigned journeys or segments
  • Translate business priorities into actionable lifecycle initiatives
  • Monitor and analyze Lifecycle performance and optimize based on findings

Jobgether employs an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against a role's core requirements. Their system identifies the top-fitting candidates, and the shortlist is then shared directly with the hiring company.

US

  • Execute retention, adoption, and success lifecycle programs defined by Customer Marketing strategy.
  • Deliver onboarding, value-realisation, and renewal-adjacent communications with Marketing Automation and Content teams.
  • Execute operational and support-related customer communications, ensuring accuracy, timeliness, and clarity.

Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work™.” They connect commercial vehicles to the internet and provide web-based analytics to help customers better manage their fleets. Geotab is a fast paced, ever changing environment with a fun and inclusive work culture where people follow their passion and think differently.

$120,000–$150,000/yr
US

  • Own the integrated marketing strategy driving consumer and partner channels.
  • Lead the planning and execution of integrated marketing campaigns.
  • Collaborate with B2B marketing to develop co-branded campaigns.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$180,000–$230,000/yr
US

  • Own CodePath’s growth strategy and enrollment targets across student acquisition, faculty and institutional outreach, and enrollment lifecycle
  • Set the growth channel mix: where to invest, what to cut, how to sequence, across paid search, social, email, champion outreach, and product-led growth strategies
  • Manage the paid media budget with an ROI-first lens; reallocate spend based on attribution data and channel performance

CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders. With over 40,000 students and alumni from 1,000 colleges now working at 4,050 companies, they are reshaping the tech workforce and the industries of the future.

US

  • Develop open and effective channels of communication with each named account.
  • Nurture and develop strong relationships with C-level execs and key stakeholders.
  • Collaborate internally with a dedicated Customer Success Manager.

Turnitin partners with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. It is a global organization with team members in over 35 countries and a remote-first culture that empowers employees and prioritizes well-being.