Customer Marketing Manager

Accountability & Impact:

• Identify, activate, and track upsell opportunities
• Lead customer marketing campaigns designed to promote additional solutions, features, and services, leveraging a variety of channels
• Create materials such as email templates and talk tracks to equip Customer Success representatives to better identify and gain interest in additional solutions.

Activate the creation, expansion and scaling of talent blueprint:

• Leverage the Energage blueprint – the ability to prescriptively recommend talent tools and services based on survey data – to create a scalable and account-specific campaign engine.
• Partner with product, rev ops, and customer success teams to make this system more flexible and able to be leveraged via more channels.
• Support customer retention efforts

Capture and share customer success stories:

• Identify customers with strong outcomes and compelling stories and visible results.
• Engage directly with customers to understand their experience and measurable outcomes.
• Partner with internal teams to turn customer insights into stories, testimonials, and proof points