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Growth Strategy & Acquisition:
- Own paid growth across search, social, and emerging channels, leading audits and optimizations for efficiency.
- Partner with agencies and internal teams to improve targeting, funnel visibility, and conversion rates.
Pipeline & SDR Alignment:
- Strengthen conversion from lead to opportunity by improving follow-up processes and routing with SDR leadership.
- Build workflows that activate high-intent accounts using behavioral signals to increase SDR outreach impact.
Systems & Analytics:
- Develop marketing attribution, funnel visibility, and performance measurement strategies in partnership with RevOps.
- Implement tools for end-to-end visibility and create an experimentation roadmap for channel and conversion optimization.
Technical Enablement:
- Introduce automation, AI, and new tooling to enhance GTM workflows and data enrichment for the marketing team.
- Elevate the team's technical capability by embedding systems-oriented, performance-driven execution practices.
Tines
Tines provides an intelligent workflow platform that leverages AI and automation to integrate with any API-enabled service, helping companies achieve their business goals. The company has co-headquarters in Dublin and Boston, fostering a culture of simplicity, speed, soundness, and personal growth.