Source Job

$188,000–$230,000/yr
North America

  • Lead paid acquisition strategy across search, social, and emerging channels, optimizing performance and pipeline contribution.
  • Partner with SDR and RevOps teams to improve lead conversion, operationalize intent signals, and build signal-driven outbound engines.
  • Own funnel visibility and attribution, developing measurement strategies and implementing tools to enhance channel performance and customer journeys.

B2B SaaS Marketing Paid Acquisition Sales Development Marketing Automation

20 jobs similar to Principal Growth Marketer

Jobs ranked by similarity.

Europe 5w PTO

  • Drive efficient customer acquisition by owning paid channels, SEO/AEO, and optimizing the full marketing funnel.
  • Turn strategy into execution by partnering with Brand, PMM, Sales, RevOps, and Product to coordinate launches and drive revenue impact.
  • Lead and develop a team of senior marketers, setting high standards for execution and creating scalable ways of working.

Pleo provides spend management solutions that make managing business money seamless and effective for finance teams and employees. The company is a driven and progressive group of 850+ people from over 100 nationalities, committed to delivering the future of business spending together.

US

  • Own the strategy and execution for marketing-sourced pipeline.
  • Build the near-term growth engine while helping shape the longer-term GTM operating model.
  • Own paid acquisition end-to-end across paid search, paid social, CTV, retargeting, and emerging channels.

JamLoop is building the next generation of performance-driven advertising for the streaming TV era, helping brands and agencies turn CTV into a measurable growth channel. They are a lean, high-expectation team that is growing quickly with increased revenue and expansion into new formats.

$200,000–$250,000/yr
North America

  • Own the full growth funnel for Circles, including acquisition, conversion, retention, and upgrades.
  • Drive paid marketing performance by planning, launching, and optimizing campaigns across mobile and social channels.
  • Lead a cross-functional growth team including marketers, product managers, and designers to achieve profitable growth.

Marco Polo is a video chat app designed to help people feel close. The company is focused on Marco Polo Circles, matching people based on life stage and interests to build friendships through video messages. The team is spread across 14 states and has a remote culture, connecting daily through Slack, Zoom, and Marco Polo.

$170,000–$185,000/yr
US Unlimited PTO

  • Own and execute the paid acquisition strategy across search, social, CTV, affiliate, and emerging channels to acquire and engage self-employed customers.
  • Analyze performance data, manage budgets, and collaborate with creative, product marketing, and data teams to optimize campaigns and ensure brand alignment.
  • Report on channel performance, improve tracking infrastructure, and develop a test-and-learn roadmap to share insights and drive growth.

Found builds banking and automated financial tools to help self-employed individuals manage taxes, expenses, and finances. It is a fast-moving team that values diversity, equity, and inclusion and seeks passionate individuals to contribute meaningfully.

$140,000–$180,000/yr
US

  • Assess, coach, and develop a demand generation team to meet evolving business needs.
  • Own the demand generation strategy and execution across the full buyer journey.
  • Track and optimize full-funnel metrics to ensure strong conversion rates and healthy ROI across all segments and channels.

PerfectServe offers Best in KLAS clinical communication and physician scheduling solutions and is a Leader in the Gartner Magic Quadrant for Clinical Communication and Collaboration. We are experiencing significant growth and need strong team members to help us continue to grow!

$130,000–$160,000/yr
US

  • Channel strategy across paid, organic, affiliate/partner, events, and outbound.
  • Paid media oversight: Google Ads, Meta, LinkedIn, programmatic, and TikTok.
  • Agentic marketing systems to continuously improve automations.

PropertyRadar helps small businesses find and win high-value customers using hyperlocal lead generation and public records data since 2007. We serve real estate agents, investors, mortgage professionals, and home service businesses — and we’re growing.

US Unlimited PTO

  • Design and execute growth strategies across the entire funnel.
  • Drive leads, demos booked, sales-qualified opportunities, and revenue contribution.
  • Improve website conversion rates through testing and CRO.

HappyCo builds mobile and cloud solutions to enable real-time property data. They are a values-driven company with a flexible, supportive culture that strives to build better communities and improve the lives of others.

Global 5w PTO

  • Build and own a multi-channel demand generation strategy across SEO, YouTube, social, paid, and partnerships, focusing on organic discovery and AI-leveraged systems.
  • Use AI to create agent-assisted workflows for content production, distribution, and reporting, aiming to deliver the output of a much larger team.
  • Own the full-funnel outcome from top-of-funnel traffic to paid conversions, working closely with product teams on website conversion and proving results through clear metrics.

Close provides a CRM product for small businesses that is well-loved by its customers. It is an AI-forward organization with a lean team that emphasizes transparency, discipline, and investing in strong relationships.

$100,000–$125,000/yr
Global Unlimited PTO 11w maternity

  • Lead paid acquisition strategy for high-value target accounts.
  • Scale presence across Employer of Record (EOR), Contractor Management, and Global Payroll services.
  • Own execution of paid campaigns across EMEA, Americas, and APAC.

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. They make it possible for businesses of all sizes to recruit, pay, and manage international teams, and their team works tirelessly on ambitious problems, asynchronously, around the world.

$140,000–$200,000/yr
US

  • Build brand awareness and market presence.
  • Build our lead generation engine.
  • Generate technical content at scale.

Galvanick protects the industrial world against cyber attacks with its threat detection platform. They are backed by Founders Fund, Village Global, MaC Venture Capital, and others, creating a startup environment with driven individuals committed to solving cybersecurity's big problems.

US

  • Own end-to-end execution and performance of paid social campaigns (Meta, LinkedIn), including in-platform management of targeting, bidding, and creative trafficking
  • Execute structured experiments and clearly document learnings to drive continuous improvement in paid campaigns
  • Regularly analyze performance campaign results and make ongoing recommendations for decisions across spend, targeting, bidding, creative, and landing pages.

Airtable is a no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations rely on Airtable to transform how work gets done, they embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive.

$100,000–$130,000/yr
North America

  • Own the systems and sequences that convert marketing-generated leads into qualified pipeline.
  • Be responsible for ensuring every lead from a demo request, form submission, event, or campaign gets the right follow-up at the right time.
  • Improve conversion rates across the funnel.

Hightouch is the modern AI platform for marketing and growth teams. Their AI agents reimagine marketing workflows, allowing marketers to create content, plan campaigns, and execute strategies with transformational velocity and performance. They look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving their goals.

$133,000–$183,000/yr
US

  • Own and deliver against organic-sourced pipeline targets.
  • Lead our evolving SEO and AEO strategy.
  • Manage and develop a high-performing team of 3.

AlphaSense empowers sophisticated companies to make informed decisions with market intelligence and AI-driven search. They have over 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland, fostering a supportive and inclusive work environment.

US Unlimited PTO 16w maternity 16w paternity

  • Architect and execute integrated campaign strategy (brand, launch, event, demand) across key channels
  • Own the numbers and define what good looks like: MQL, pipeline contribution, conversion rates. Set the standard, report against it, and optimize
  • Build the campaign infrastructure for your segment. From frameworks, playbooks, to templates that scales output with AI tools

Vanta helps businesses earn and prove trust by providing a platform to monitor and verify security continuously. They empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

$90,000–$90,000/yr
US Unlimited PTO

  • Owns marketing strategy for both HIP and Neon Canvas across paid, organic, and content channels.
  • Conducts comprehensive website, SEO, and marketing audits for prospective B2B clients.
  • Serves as the primary client contact for a portfolio of 10 B2B accounts.

HIP Creative is a leading marketing agency serving the orthodontic and dental industries. Alongside our sister brand Neon Canvas, they help healthcare practices grow through data-driven marketing strategies, proven systems, and a unique ROI guarantee model.

Europe LatAm 5w PTO

  • Build an AI-first paid patient acquisition engine to minimize manual work and maximize leverage.
  • Own strategy, innovation, and performance at scale to compensate marketplace imbalances.
  • Lead pilot programs for new acquisition channels and turn pilots into scalable playbooks.

Docplanner is a healthtech company on a mission to help people live longer, healthier lives. They build technology that improves how patients access care and how healthcare professionals deliver it. Docplanner operates in 13 countries, has more than 100 million patient visits to their websites and around 25 million appointments booked each month.

$224,000–$427,000/yr
US Unlimited PTO 12w maternity

  • Own and scale the Marketplace growth system for SMB and mid-market customers.
  • Drive a step-change in how Marketing operates by scaling experimentation, improving efficiency.
  • Define and lead the long-term vision, strategy, and execution roadmap for Marketing.

Upwork connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation.

Europe US

  • Own Dash0's demand generation strategy across paid channels.
  • Manage and hold our paid marketing agency accountable.
  • Plan, execute, and optimize multi-channel campaigns.

Dash0 is building an OpenTelemetry-native platform. They aim to eliminate vendor lock-in and toil using AI-centric solutions with transparent pricing and cost-control. They are backed by top-tier investors like Balderton Capital, Accel and Cherry Ventures and in a massive growth phase after Series B.

$180,000–$230,000/yr
US

  • Own CodePath’s growth strategy and enrollment targets across student acquisition, faculty and institutional outreach, and enrollment lifecycle
  • Set the growth channel mix: where to invest, what to cut, how to sequence, across paid search, social, email, champion outreach, and product-led growth strategies
  • Manage the paid media budget with an ROI-first lens; reallocate spend based on attribution data and channel performance

CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders. With over 40,000 students and alumni from 1,000 colleges now working at 4,050 companies, they are reshaping the tech workforce and the industries of the future.

US Unlimited PTO

  • Define the end-to-end user acquisition strategy across paid, organic, and product-led channels, ensuring they work together to improve unit economics and reduce blended CAC over time.
  • Design, build, and optimize referral programs, invite mechanics, and in-product sharing moments to drive product-led growth, leveraging the 5M+ user community as a growth asset.
  • Serve as the strategic marketing leader within the cross-functional Growth Pod, translating acquisition insights into product roadmap priorities and overseeing performance marketing, SEO, and ASO strategies.

Huckleberry builds life-changing products and experiences, such as its app, to help families unlock everyday magic by combining pediatric expertise with data science, AI, and behavioral science. The company is growing quickly and is trusted by over 5 million families, fostering a culture focused on product-led growth and helping every family thrive.