Senior Manager of Demand Generation

Team Leadership & Development:

• Manage, mentor and grow a distributed team of paid search, paid media, adtech/analytics and marketing automation specialists.
• Set clear goals, run regular 1:1s, lead hiring and support career development.
• Team currently includes paid search, paid media, adtech/analytics and HubSpot/automation roles.

Strategic Planning & Execution:

• Define and execute multi-channel paid acquisition strategies (paid search, social, display, programmatic, video) aligned to funnel stages and GTM priorities; balance global frameworks and regional localization.
• Own lead nurture, scoring and campaign triggers working with HubSpot specialists to convert engagement into pipeline and improve lead lifecycle management.
• Improve lead lifecycle management.

AdTech & Analytics Governance:

• Ensure robust tracking and data quality (GTM, GA4)
• Drive cross-channel attribution, and maintain the adtech stack to enable reliable performance measurement and optimization.

Budgeting & Vendor Management:

• Own budget allocation, pacing and vendor/agency relationships for global and regional paid activity.
• Optimize spend for ROI and pipeline contribution.