Identify, vet, and manage relationships with creators and influencers across TikTok, Instagram, YouTube, and emerging platforms.
Develop and execute influencer campaigns that align with broader marketing initiatives and drive measurable business outcomes.
Track campaign performance and optimize partnerships based on engagement, reach, and conversion insights.
OnePay is a consumer fintech company trusted by millions of Americans to make money better. They're an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place.
Build and manage relationships with creators, agencies, and their representatives.
Lead deal negotiations, balancing Ground News's performance targets with creator expectations.
Track and report on campaign performance and translate data into actionable recommendations.
Ground News is a news comparison platform that helps users compare news sources and read between the lines of media bias. They aim to provide a better way to stay informed and open-minded, supported by reader subscriptions.
Own day-to-day delivery of multiple influencer campaigns at once, across several brands.
Build creator pricing from the ground up using CPV (cost per view) and projected performance.
Build trusted relationships through clear, proactive, no-surprises communication.
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. We manage the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
Build and scale a TikTok-first creator affiliate program for BetterMe Store.
Own creator acquisition, outreach, onboarding, activation, and ongoing collaboration.
Create scalable workflows for outreach, CRM, follow-ups, content briefing, and reporting.
BetterMe Store is the e-commerce direction of BetterMe, focused on wellness, fitness, recovery, and self-care products. They are a global wellness ecosystem with a loyal community of millions of users worldwide, they help people become better physically, mentally, and emotionally.
Build marketplace liquidity by growing high-quality seller supply, activating credible local communities.
Develop and manage relationships with industry-level leaders, from influencers, sellers, and other key partners.
Use data storytelling, partnerships, and cultural insights to create moments that spark conversation and connection with key audiences.
Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. They're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The team is inspired by their values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia.
Lead the development and execution of Poppy & Peonies’ affiliate marketing strategy, with a strong focus on TikTok Shop and creator-led commerce.
Identify, recruit, and onboard high-performing creators, affiliates and UGC partners who align with the brand and can drive meaningful revenue.
Build and manage long-term relationships with creators, influencers, and affiliate partners and brand collaborators to ensure consistent collaboration and performance.
Poppy & Peonies is a fun and energetic brand that believes style and function should always go hand-in-hand, creating practical pieces that make life a little easier. They are passionate about preserving the health and welfare of our planet and the animals that live on it.
Develop and grow BetterMe's affiliate direction on TikTok.
Analyze affiliate and campaign performance and optimize the approach.
Drive outreach and collaboration with creators and affiliates.
BetterMe is a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. They build what makes people better and keep challenging themselves to inspire others. Over the past two years, the BetterMe team has doubled in size.
Identify and close agency, talent management, and creator-business partnerships.
Drive partner-led pipeline and revenue - onboarding, enablement, ongoing activation.
Train agency teams to position and pitch Ceartas to their rosters.
Ceartas, built by Midnight Labs, offers a self-serve creator protection product. They detect and remove piracy, impersonation, deepfakes, and more. Ceartas is backed by Earlybird and Upside, and used by thousands of creators, talent agencies, and management companies worldwide.