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About the Role:
- Shape strategic ABM initiatives in L&D by understanding target accounts as real people with distinct challenges.
- Combine creativity, industry knowledge, and data-driven analysis to build standout campaigns.
Key Accountabilities:
- Develop and execute multi-channel ABM campaigns targeting organizations and decision-makers in L&D.
- Partner with Sales and Marketing leadership to refine target accounts, messaging, and engagement strategies.
- Measure campaign performance and translate insights into actionable improvements.
Requirements:
- 5+ years B2B marketing, 2+ years focused on ABM or related discipline.
- Proven ability to execute ABM strategies with measurable results and strong communication skills.
Partner Company
The partner company operates in the learning and development industry, focusing on account-based marketing strategies. It is an equal opportunity workplace committed to an inclusive environment with a globally distributed team.